Bundle

• Allan Bonner's first book, originally sub-titled "Professional Risk and Crisis Management"
• Recently used as a text in five intensive courses at Osgoode Hall Law School
• See the concepts that he advocated when this went to press days before 9/11 and how they apply today
• With a new epilogue by the author
• The 4th printing contains a new audio and DVD bibliography
• 24 pictures, diagrams & illustrations used in our courses

"It all comes down to messaging and THE SOCKO™ SYSTEM is the best single volume I have read on how to get your message across as well as what pitfalls we can avoid."

"...solid tools, techniques and processes to set you on the path to masterful communications."

"...treat Mr. Bonner's book like a religious text and return to it again and again for guidance."

• 74 minute audio course
• For those whose event may become public
• What is the media looking for?
• How can you as a communicator get your messages across clearly and effectively?
• For Public Affairs professionals and spokespeople, it's crucial that you get your message across clearly and effectively to your audiences
• You only have one chance - but we're pleased to show you how to use it
• We've trained tens of thousands of people in 15 years of helping the highest need clients in the world
• In over 20 years as a broadcaster, Allan interviewed thousands of people, very few of whom were effective communicators. They lacked the skills we now teach.

• Good writing is still at a premium
  • Clear writing saves time and money
  • A statement about your abilities, seniority and how seriously colleagues and customers should treat your communication
• Three hours of video: law school lecture on research techniques
• 90 minutes of audio lecture on writing skills for communicators in business and government - press releases, memos, letters, etc.
  • Backed up by our web-based workbook and diagrams  
• Bonus video clips on negotiation, dispute resolution, crisis management and clear communication

• Public speaking:
  • The #1 fear among North American adults
• Fear of public speaking results in wasted time for both speaker and audience
• The cost of poor speaking skills is too high to pay in business and government
• The SOCKO™ System half hour special on network television
  • Recorded in real time, live to tape, in front of a studio audience
• Start with the basics--the invitation to speak
  • Research, brainstorming and writing remarks that work for you
• The boardroom
  • Keep your interest and energy up so that your argument persuades
  • Tips and tricks that can make the difference between getting invited back or getting stalled in your career
• Non-verbal communication: responsible for 50% to 75% of your impact
  • How to achieve full marks for positive body language
• Also contains 90 minutes on audio instruction in Speaking and Presentation Skills
  • backed up by our web-based workbook of diagrams and checklists
• Dozens of bonus video clips
• Full length interview with veteran journalist Hal Jones, Washington, London and Moscow bureau chief

• Leadership: perhaps one of the most overworked concepts and words of our time
• What is meant by leadership and can you prepare for a leading role?
• Explores a number of concepts including:
  • Whether leadership is more a public versus private sector phenomenon
  • The role of communication in success
• Host: Allan Bonner
  • Coached 14 party leaders, 12 heads of government, 60 cabinet ministers and about 400 politicians in Candidates' colleges
  • Certified from Harvard University in Leadership Education
  • Wrote his Doctoral Dissertation on Leadership