Book

Perception is reality, but reality is reality too. In the 24/7 media environment where regulatory and legislative scrutiny increases quarterly, the modern manager needs to be ambidextrous—both getting it right and reassuring others that the right thing has been done.

Diagrams and case studies simplify:
  • reputation management
  • writing for the news media
  • organizing your thoughts
  • handling tough questions
  • why some risks lead to negative results while others are ignored

"...starting with the legions of public relations and communications professionals...they should treat Mr. Bonner's book like a religious text and return to it again and again for guidance."

"It all comes down to messaging and THE SOCKO^® SYSTEM is the best single volume I have read on how to get your message across as well as what pitfalls we can avoid."

"I consider myself fortunate to have benefited from being trained in the SOCKO method by Allan Bonner and his team. My training occurred just after my appointment as Canada's chief negotiator for the North American Free Trade Agreement... The common sense SOCKO^® approach allowed me to think much more clearly about how to communicate, and I am convinced led to a better result both for the Government and the Media and their Audience."