| Day 1 |
| 9:00 am |
Risk Analysis vs Risk Communication |
| 9:15 am |
The Principles
framing & signalling |
| 9:30 am |
SOCKOs ® ™
Strategic Overriding Communications and Knowledge Objectives |
| 9:45 am |
Constructing risk messages
thinking & speaking in headlines
speaking for the ear |
| 10:00 am |
Three simulations with video feedback
simple clear messages
picturing the message
non-verbal messsages |
| 10:15 am |
Refreshments |
| 10:30 am |
Analysis of video performance |
| 11:30 am |
Video
What never to do as a spokesperson |
| 12:15 pm |
Lunch
(optional working lunch with video) |
| 12:45 pm |
Instructional Video |
| 1:30 pm |
Special Topic - Reputation Management
why risk communication must succeed |
| 1:45 pm |
Q & A Pitfalls & their anitdotes |
| 2:15 pm |
Spokesperson Simulations and video analysis |
| 3:15 pm |
Risk Data
by gender, region, & issue |
3;45 pm |
Simulations Continued |
| 4:40 pm |
Discussions
adjournment |